If you are a regular here and wonder why the design keeps changing, well. Welcome to The Experiment.

Getting my hands dirty.

I’ve been trying all kinds of software and themes, testing conversions and ease of use of everything.  This latest one is a basic WordPress Theme, which I’ve never tried before. The lessons I’m learning along the way have been incredible, humbling and funny.  Every tidbit of this ongoing experiment offers me a more intimate perspective of what many of you go through (and why usability and conversions design are so vital.)

My passion for usability and intense curiosity for all things web design, SEO, usability and testing takes me on a few odd trips now and then.  I’m not afraid to make mistakes because the next time, I’ll do better.

And when I do better, you benefit when you hire me to help you.

I need to make some changes to my server and then the next and hopefully final layout will appear.

Okay, must go.  Heard some yelling from upstairs.  Me thinks the Eagles did something good, or bad.

Recommended Reading for Ecommerce Sites - Checkout Design Usability Data
Free Usability Books and UX Researh Tools


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)