For many years I’ve been tutoring students at the Search Engine College who wish to learn more about web site usability and user friendly design.

While the Search Engine College focuses mostly on search engine marketing practices, owner Kalena Jordan wanted a course in web site usability to support and compliment the other courses.  She recognized early on the value of a user friendly, easy to use web site and marketing it to both people and search engines.

The course I teach is offered as both part of certification offered at the college or as a standalone.  You go at your pace and I’m available to answer questions.

The self-study Web Site Usability Course can be taken at your convenience.

Topics Studied During This Course:

  • Lesson 1 = What is Usability?
  • Lesson 2 = Web Site Requirements Gathering
  • Lesson 3 = Information Architecture and Navigation
  • Lesson 4 = User Interface Standards: A Useable User Interface
  • Lesson 5 = Credibility and Authenticity
  • Lesson 6 = User Friendly Forms

The course is the perfect introduction to web site usability. Marketing companies who use the Search Engine College to help train their staff add the usability course so they know the kinds of things to look for on their clients web sites that may need revision before marketing. The course also helps people determine if a web site requires a full usability audit. Web site owners can easily use the course to spruce up their own web sites.

It’s written to be fun to learn and understand usability theory and application. What is the point of making your site compatible with search engines and optimized for your target keywords if your visitors don’t bother to stick around?

Order your Web Site Usability Self-Study Course (WSU 101) here.

I’d love to meet you.

About Search Engine College
Search Engine College is an online training institution offering tutor supervised courses and self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. We have students in 53 countries worldwide.

Study SEO and Usability at the Search Engine College

Free course at Search Engine College

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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)