Web site information architecture is an additional skill web designers may not have that you may need to outsource for.

Information architecture is tied to usability testing and how humans search, sort, classify and order things. This is not the same as site architecture that SEO’s use in their work.

Shari Thurow describes what information architecture is for web design, why its so important to design and how it relates to user centered design.  She offers logical examples and a warning about basing design decision on search engine algorithms.

SES NY Speaker Deadlines and Pre-Agenda Pricing
Pinky and the Brain, Search Marketing & User Experience Design


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)