For those who haven’t seen it, I presented a webcast for the American Marketing Association last June. Here is the free slideshow of the presentation.
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to online and offline marketing. This webcast session will debunk the myth that search engine marketing “tricks” search engines. Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations, tools, and heuristics to give you the competitive edge.
View more here: How User Centered Web Design Techniques Enhance Online Marketing