For those who haven’t seen it, I presented a webcast for the American Marketing Association last June. Here is the free slideshow of the presentation.

When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to online and offline marketing. This webcast session will debunk the myth that search engine marketing “tricks” search engines. Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations, tools, and heuristics to give you the competitive edge.

View more here: How User Centered Web Design Techniques Enhance Online Marketing

Balancing Search Marketing & User Experience: Why Bother?
Save Money on Your Search Engine Strategies Conference New York Trip


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)