According to popular prejudice, women embody ‘emotion’ and ‘irrationality’ whereas men embody ‘rationality’ and ‘objectivity’. As such, designing for emotions/affect stir up gender issues. Are women better designers of technology which uses emotion and affect?

Affective Computing, Affective Interaction and Technology as Experience
One free chapter and several videos are available now for Affective Computing, Affective Interaction and Technology as Experience

The video below is on Designing Affective Interaction Products Dealing With Stress:

Common Web Site Usability Mistakes
Web Accessibility: A Shared Responsibility


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)