Banner blindness? How about the practice of owning a web site’s real estate and holding it hostage in the name of marketing?
CNN.com does this often and each time I wonder at the logic of placing 3, 4, 5 or more ads from the same company on a homepage.
Click images for a better view.
Isn’t this a bit overkill?
About cre8pc
Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.
My Online Course:
Web Site Usability 101
Member:
American Society for Information Science and Technology (ASIS&T)
Information Architecture Institute
Usability Professionals Association (UPA)
