Just when I was seriously considering not writing articles for other publications for awhile, something happened. I wrote an article that poured out in one take for Search Engine Land’s newly renamed “Search and Usability” column and delivered it way past my deadline. Turns out, it was a hit.

I’d been pondering lately how hard it can be to describe what online marketers and web site designers and developers do for a living. Ask 10 of us what we do and you’ll get 10 different answers. It gets even more complicated if you run into someone who is cross trained or specializes in combinations of skills from the marketing and user centered design camps. Way complicated.

What came tumbling out under pressure last week is Why Blending Usability & SEO Really Matters. At my last check, it had been Tweeted 716 times. I think that’s a record for anything I’ve written for SEL. Or anywhere.

The comments and social signals indicate the article has been making rounds. There is much more acceptance of holistic SEO and UX practices today than ever. It’s been my lead topic of writing for 15 years and basis for all of my work. While I continue to see and experience evidence of severe ignorance by companies about making the user experience vital, I’m encouraged that the movement to unite SEO and UX is not only out there, but kicking ass.

We all benefit from this.

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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)