Does it Pay to Bring in Usability and User Testing?

Posted on February 7, 2011 by cre8pc

Dr. Susan Weinschenk is one of my most favorite teachers in the Human Factors/UX world. In the video below, which is a very cool animation, she gets down to brass tacks with The ROI of User Experience with Dr. Susan Weinschenk. It’s worth five minutes of your time, especially when she gets into the numbers.



About cre8pc

Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design. My Online Course: Web Site Usability 101 Member: American Society for Information Science and Technology (ASIS&T) Information Architecture Institute Usability Professionals Association (UPA)
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One Response to Does it Pay to Bring in Usability and User Testing?

  1. Kayla Block says:
    March 3, 2011 at 7:32 pm

    I thought I was the only SEO usability person. I just started following you on linkedin too

    Reply

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