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Kim Krause Berg, Web Site Usability/SEO/IA Consultant

Does it Pay to Bring in Usability and User Testing?

Posted by on Feb 7, 2011 in Usability/UX | 1 comment

Dr. Susan Weinschenk is one of my most favorite teachers in the Human Factors/UX world. In the video below, which is a very cool animation, she gets down to brass tacks with The ROI of User Experience with Dr. Susan Weinschenk. It’s worth five minutes of your time, especially when she gets into the numbers.



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  1. Kayla Block

    I thought I was the only SEO usability person. I just started following you on linkedin too