It took us 15 years but finally, FINALLY, humanity is connected by one unifying activity. Online communication. This is not the same thing as chatting, emailing, newsletters or forums. They’re the medium. What I mean is that we’re making contact and learning from it.

I had an epiphany in 1995 the first time I ever saw the Internet. A neighbor had showed me AOL and chat areas grouped by interests. I’m driven by a powerful sense of curiosity (when untamed, it can be trouble!), and when I realized I could converse with people from around the world on any topic, no matter how odd, the world stopped moving for a minute. And in that moment, I realized the entire planet could create peace simply by conversation. (Hence, “cre8pc” = “create peace”, or its business persona, “Create PC”.)

penguin conversationIt’s interesting that while there is no global peace yet, if you’re astute and paying attention, the energies are moving in that direction. It’s harder to kill or hate those who become real people rather than imagined, brain washed figments of group imagination.

One of the opportunities I have working for LiBeck Integrated Marketing is making sense out of social conversations and bringing what I uncover into web site design and development work. While the thrust of work performed by LiBeck staff is social network marketing oriented on a grand scale, our clients are educated about how real, authentic people count in any strategy. Usability and user experience aren’t just la la fancy terms tossed in to cover five usability heuristics. You can’t work with the Internet until you completely understand who is using it.

There’s a profound difference between a $600 paid inbound link from a PR7 site and a pinpointed hit with a human being whom a site or landing page is created for. Which one is going to talk? The link or the person?

Low Income Disabled Persons Prevented From Internet Use
Does it Pay to Bring in Usability and User Testing?


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)