Cligs (URL shortener) inventor, programmer, marketer and web developer, with a PhD in bacterial genetics from Cambridge University, Pierre Far aka “eKstreme”, officially announced today he has been hired by

That’s the good news. The sad news is that this means Cre8asiteforums loses its Technical Administrator and long-time Moderator. However, we’re very proud and can boast that the forums has lost two of our finest from the Cre8tive Community – John Mueller aka “johnmu” and now Pierre (not to mention some of our moderators who also assist at Google’s Webmaster Forums).

Pierre explains in I’m Joining Google:

Tomorrow morning I will start working at Google’s London office as a Webmaster Trends Analyst. SEOs will immediately know what that role is as I will be John Mueller’s team mate. To those that don’t know, it’s the team within Google that interacts with website owners and manages Webmaster Central among other things.

Having met, lunched with and videotaped Pierre, I don’t blame Google for wanting him. He’s generous, (very tall), funny, a born teacher (showed me how to delete icons from my Google G1 phone because I never read the manual), and of course, an absolute genius.

He promises to stop by Cre8asiteforums, just like John Mueller does. Congrats Pierre!

We send him off Google Hires Pierre Far Aka “ekstreme” at the forums.

See also A new chapter for OCW Search, by Pierre.

Giving Searchers Control of Search Engine Indexing
UX and SEO Blog and Web Finds


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)