More of Me to Spread Around

Still working on slowing down my traditional hectic pace (why does it take work to slow me down?) I finally had to call a halt to new client work until sometime around Thanksgiving.

My father-in-law has been trying to get us to travel to the Florida Keys where they have a house the entire family shares for “escapes”. I’ve never seen it. A few days ago he inquired (again) about why. I told him that although hubby and I took no time off, no vacation, no holiday weekend off and no camping trips with the kids this summer, it seemed like we had a lot of time to enjoy ourselves anyway. It’s so weird I couldn’t even explain it to him.

Some news:

I am now the SEO/CRO/UX Manager for Marketing and Software Development at JW Bond Consultants and their partners. Finally, a company that would let me do what I love the most! They wanted and needed someone to handle web design/re-design, organic SEO and all things usability. I work out of their office. I haven’t worked outside my home office in nine years!  I have a gorgeous 20 minute drive in the country to get there, where they set me up really nice with a corner desk, huge sunny window and sweet dual monitor PC.  And, I can wear shorts and flip flops to work.  Can’t beat that!

What does this mean for my consulting work? Does it mean I’m leaving Cre8asiteforums?

Ninety percent of my consulting projects are repeat business. I’ve chosen to be devoted to them and will squeeze in smaller site reviews whenever I can. There are many smaller businesses out there who come to me looking for a unique blend of SEO and usability help. I turn away too many folks these days but when someone can hang in there and wait their turn, I’m happy to assist.

Cre8asiteforums has a devoted crew working behind the scenes right now upgrading our software and designing a new user interface. I continue to handle Admin duties but am unable to be there as much I used to. After 12 years, I’m not as talkative but the forums are a no-spam, get down to brass tacks discussion type of place that’s hard to ignore. I’m not abandoning the ship yet.

Usabilityeffect.com will be taken down soon and incorporated into this site. I started out as Cre8pc in 1996 (officially) and will be returning to that brand as home-base rather than handling two sites and two brands.

I am building something new, for launch next Winter.

During the football season I’m active with my son’s Varsity High School team. He’s first string Center Guard Offense and second string Defensive Linebacker, plus other positions I never remember. I launched a Facebook page for the team and it’s very active. That, and my involvement on the Board of Directors of the local baseball Little League and my work as their head webmaster, take up a bit of my time.

Recent Articles

I will continue to write every month for Search Engine Land’s Just Behave column, where we cover usability, search engine marketing and information architecture topics.

Lastest:

Why We React Strongly When Web Sites Change

How To Rescue Poorly Converting Web Sites

More articles by Kim Krause Berg

And today marks my return to writing for Search Engine People, where I will be doing a monthly series on usability topics.

Today’s piece:

Do It Today: 10 Minute Usability Touch-up

Web site usability reviews are like going to visit your dentist every six months for a checkup. Even if you’re not experiencing any pain, there’s always room for improvement.

I promised myself I would slow down.
This is me.
Slowing down.

About cre8pc

Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design. My Online Course: Web Site Usability 101 Member: American Society for Information Science and Technology (ASIS&T) Information Architecture Institute Usability Professionals Association (UPA)
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10 Responses to More of Me to Spread Around

  1. Matt Webb says:

    Kim that is great news all around. Sounds like you have the poker in several fires, but it’s all good stuff though. Congrats on the new contract doing what you absolutely rock at as well. Go get em tiger ;)

  2. Kim Krause Berg says:

    Thanks Matt! I started back in August but wanted to sit on the news for a bit. I think I needed time to wrap my own head around all the changes :)

    The folks I work for and with are laid back, funny and young!

  3. Congratulations on the new job! Just don’t abandon us altogether! I really enjoy reading and learning from your posts.

  4. Dr. Pete says:

    Congratulations, Kim! Hope the new gig goes well and that you’re able to find some “you” time. Believe me, I understand that challenge right now.

  5. cre8pc says:

    @Dr,Pete….my new boss is a fan of your’s :)

    @Nathan…my hope is to be able to write more here again. Since I get to work more on a regular basis with both SEO and UX as a combo, on top of the UX consulting and research I do…plus building a new site in Drupal, I should have something to say once in awhile! :)

  6. Tony Verre says:

    Congrats Kim! Well-deserved and sounds like you definitely get to do what you do best. Just awesome!

  7. Kim that is great news all around. Sound very intersting. hust awesome!

  8. dee oneal says:

    Wow! that’s really cool. Well, at least you love your job and I think you deserve to have that kind of break since you have lots of talent to offer. You might be a good asset of a company. SEO work rocks all the time and I believe you have an exceptional ability. Always keep us posted!

  9. Juegos says:

    I’m happy for you Kim, congratulations for your new job and keep us updated!

  10. seo firms says:

    Kim you are simply great. I hope your best success in your seo business.

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