As web site development requires intricate skills and knowledge of ever-changing technical skills, the traditional session on Site Architecture at the Search Engine Strategies conferences continues to inspire the audience.

I will be joined by Adam Audette, Shari Thurow and Kristjan Mar Hauksson on Tuesday, March 23, in New York city to present Successful Information Architecture (previously known as Successful Site Architecture). In addition to the (outdated) description below, we cover information architecture how-to and its relationship to search engine optimization, findability and usability. There are technical issues, as well as user interface and content elements that we discuss in an effort to present a plan for your own web site.

Nearly every project I take these days is a re-design, whether it be for a web site or an Internet application. Because user behavior is better researched, traffic is analyzed, search engine algorithms and indexing procedures are changing, conversions and rank success require starting all over again. The information architecture industry has been bursting at the seams with companies seeking IA, UX and usability hires with expertise.

It’s rare to find persons skilled in IA, usability, findability and SEO. However, you will get the pleasure of those combined talents in the session. If you wish to obtain a 20% discount on conference registration, register online and to use the following priority code: 20SPG

Successful Information Architecture
March 23, 12:45-1:45pm

This session will provide a fresh look at how to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. The speakers will cover topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. If time allows, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic.

* Moderator:
Adam Audette, President, AudetteMedia, Inc.

* Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Kristjan Mar Hauksson, Dir. Search & Online Comm./ Managing Partner, Nordic eMarketing
Kimberly Krause Berg, Usability/SEO/IA Consultant, UsabilityEffect.com

Hear Me Speak at SES NY

Readings from Planet UX
How to Give Your Web Site The Special Stuff for Success

cre8pc

Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101

Member:

American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)