As web site development requires intricate skills and knowledge of ever-changing technical skills, the traditional session on Site Architecture at the Search Engine Strategies conferences continues to inspire the audience.
I will be joined by Adam Audette, Shari Thurow and Kristjan Mar Hauksson on Tuesday, March 23, in New York city to present Successful Information Architecture (previously known as Successful Site Architecture). In addition to the (outdated) description below, we cover information architecture how-to and its relationship to search engine optimization, findability and usability. There are technical issues, as well as user interface and content elements that we discuss in an effort to present a plan for your own web site.
Nearly every project I take these days is a re-design, whether it be for a web site or an Internet application. Because user behavior is better researched, traffic is analyzed, search engine algorithms and indexing procedures are changing, conversions and rank success require starting all over again. The information architecture industry has been bursting at the seams with companies seeking IA, UX and usability hires with expertise.
It’s rare to find persons skilled in IA, usability, findability and SEO. However, you will get the pleasure of those combined talents in the session. If you wish to obtain a 20% discount on conference registration, register online and to use the following priority code: 20SPG
Successful Information Architecture
March 23, 12:45-1:45pm
Adam Audette, President, AudetteMedia, Inc.
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Kristjan Mar Hauksson, Dir. Search & Online Comm./ Managing Partner, Nordic eMarketing
Kimberly Krause Berg, Usability/SEO/IA Consultant, UsabilityEffect.com