Comments on: How to Give Your Web Site The Special Stuff for Success http://cre8pc.com/2010/02/26/give-web-site-special-stuff-success/ Kim Krause Berg, Web Site Usability/SEO/IA Consultant Wed, 09 May 2012 20:44:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Arturo F Munoz http://cre8pc.com/2010/02/26/give-web-site-special-stuff-success/comment-page-1/#comment-7040 Arturo F Munoz Thu, 25 Mar 2010 09:27:04 +0000 http://cre8pc.com/?p=1731#comment-7040 I concur with your advice not to copy Amazon, though perhaps for different reasons. Seldom do I hear the term 'best practices' without curling my toes in discomfort. 'Best for whom?' I usually respond. What works for Amazon may not work for someone else if for any other reason than Amazon's clients don't think the same way about any other site as they do of Amazon at any point in time. There is a certain kind of comfort in knowing that someone we transact with -- even if it's a company and not a person -- is characteristically unique. By comfort I don't necessarily mean agreeable. We don't find dealing with the IRS agreeable. But isn't it comforting to know that if we also had to pay taxes to the Canada Revenue Agency it won't look identical to the IRS? Imagine the confusion if they were twins! Every company must stand alone distinctly and so must their web sites, that is, their content with its messaging, value-add propositions, branding -- in short, their unique personalities that draw the eye both of web bots and particular humans alike. I concur with your advice not to copy Amazon, though perhaps for different reasons. Seldom do I hear the term ‘best practices’ without curling my toes in discomfort. ‘Best for whom?’ I usually respond.

What works for Amazon may not work for someone else if for any other reason than Amazon’s clients don’t think the same way about any other site as they do of Amazon at any point in time. There is a certain kind of comfort in knowing that someone we transact with — even if it’s a company and not a person — is characteristically unique.

By comfort I don’t necessarily mean agreeable. We don’t find dealing with the IRS agreeable. But isn’t it comforting to know that if we also had to pay taxes to the Canada Revenue Agency it won’t look identical to the IRS? Imagine the confusion if they were twins!

Every company must stand alone distinctly and so must their web sites, that is, their content with its messaging, value-add propositions, branding — in short, their unique personalities that draw the eye both of web bots and particular humans alike.

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