Just plucking out some of the good stuff from my pile…

Information Architects Are From Venus, SEOs Are From Mars

Here are some common mistakes that SEO professionals make that can negatively affect a website’s search engine visibility and ROI…

Decisiveness and Search: Two Different Strategies

A new study out of Wesleyan University explores the actual cognitive mechanisms of decisiveness. This has direct implications for search marketers, because every time we use a search engine, we’re forced to make decisions. In fact, every online interaction is a branching tree of decisions.

Web Form Innovations on Mobile Devices

The limitations of mobile devices have forced developers and designers to find new ways to make providing input faster and easier. Several of these innovations are now making their way back to the desktop and beyond.


Priming can be perceptual or conceptual. Perceptual priming is based on the form of the stimulus and is enhanced by the match between the early and later stimuli. Perceptual priming is sensitive to the modality and exact format of the stimulus. An example of perceptual priming is the identification of the incomplete sketch in the experiment described above. Conceptual priming is based on the meaning of a stimulus and is enhanced by semantic tasks. For example, table, will show priming effects on chair, because table and chair belong to the same category.

Kim Krause Berg Article Wins a SEMMY
Information Architecture Session Held at SES New York


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)