I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web.

You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today.

The incentive behind algorithm chasers is to drive traffic to revenue generating web pages and to know that, search engines seek out what’s relevant to users and what motivates them to click, read or link.

Usability 14-Point Checklist for Success is SEMMY Finalist
Developing Requirements Documentation for Your Web Site


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)