I used to have a quote taped to my bathroom that read, “Beauty is only skin.” I knew that no matter what I did or said, I would first be judged by my skin. So are web sites.

Position, color, font, style, and length of important elements on pages within a site benefit from standardization because each page then “looks familiar” and adds to the effects of mere exposure. The site visitor’s comfort that “I’ve been here before” has empirical value because it speeds up processing fluency.

The word “beauty” seems to imply there is some characteristic within the object or web page design, or task design that makes it aesthetically pleasing. The authors call this the objectivist view. Much research has gone on in the past to define elements of art, design, and scientific simplicity to define elements that contribute to “beauty”.

You may enjoy User Experience” meets “Beauty is Truth, Truth is Beauty

Creatively and with Feeling....Explain IA
Lists of Usability Testing Tools


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)