Just for fun, let’s figure out what information architecture is. Heck, I gave a presentation on it and still have to sit and think about this. It’s like explaining how to make soup. The experience of the activity itself holds the true magic.

The folks at the IA Institute, along with the esteemed Peter Morville, have dreamed up a contest called Explain IA hoping to “advance AND promote IA”.

As recently as this weekend, while following a lead I got that a local company was looking for an experienced usability/IA person, I discovered an abundance of job openings by large companies in the Philadelphia region that were seeking help. One of them wanted several IA folks!

Why have a contest? You’re not alone in wondering. However, if you manage to come up with some genius method of describing it, you stand to win $1000.

Welcome to Explain IA. In this contest, you are invited to explain information architecture. What is it? Why is it important? What does it mean to you? Some folks may offer a definition in 140 characters or less, while others will use this opportunity to tell a story (using text, pictures, audio, and/or video) about their relationship to IA.

You have until February 11, 2010.

Competition is But a Click Away
Web Site Beauty is only Skin


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)