Luke Wroblewski, in the quote below, backs up my frequent statement to clients that competitors are only a click away.

“Barriers to entry in digital products are very low. There are now so many websites that functionality and technology are baseline features and users differentiate on the basis of how something works – the experience they have with it. When competing services are a click away, managing that experience and giving people something they really want to use goes a long way to getting people interested in your output.”

— Source The web designer’s guide to user experience. Article written by Craig Grannell.

User Experience is Everything
Creatively and with Feeling....Explain IA


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)