Archive: 2009

I am scheduled to speak at SMX East in New York City, October 5, in the Analytics & Conversion, “Increasing Conversions Through Better Usability” afternoon session. There are several questions I’m commonly asked by web site owners, friends or prospective clients. One of them is, “Can you prove that usability improvements increase conversions?” Yes. In nearly every case that comes to me for help, they don’t have a site plan. Most of the money and time are spent figuring outRead more…

In this week’s Search Engine Land “Just Behave” column, you’ll find an article I wrote called Of Conversations And Conversions. Using real life examples, I hope to illustrate the power of conversation as it relates to conversions. Funnily enough, at least several times a week, someone will ask me to “prove” usability counts.  They only want to pay for search engine marketing and put up Facebook.  They don’t want to hear about ease of use, understandability, memorability and how theRead more…

I thought this was an interesting, strong statement by Jakob Nielsen: When people have questions or want to accomplish tasks, they turn to their preferred search engine — which is why search engines collect billions and content sites collect peanuts, despite the fact that they’re the ones actually satisfying the users’ needs. Source: Social Media Outsourcing Can Be Risky His article offers good advice and solutions regarding adding videos to web sites.

I am sometimes asked for a sample of one of my web site usability reports. Each time I explain why I don’t offer them. The main reason why I don’t provide samples is that my work is, and always has been, proprietary. When I was new to consulting, I did send out a few sample reports, with all identifying information removed to hide the client. What I learned was that rather than hiring me, the companies who saw my reportsRead more…

As a consultant on Search Engine Marketing and Web Site Usability, one of the suggestions I often make to companies who want to establish their online presence is to create a blog. Is this still a good idea? The seeds of blogging began in the late 1980′s when early adopters of the Internet used bulletin boards to find people and talk with them. Chat rooms and topic focused email lists came next, followed by “groups”, forums and now, blogging andRead more…

I recently returned from a 10-day family excursion to Florida. Our last family vacation was 2 summers ago. Florida in the summer is not a logical choice, but I’m forced to squish in something between the end of baseball season, sacrificing some soccer and being back by the start of high school football camp. We also dragged along my college daughter, whose only moment of sanity was when we got to Sanibel Island. The plan was to visit friends andRead more…

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