Archive: 2009

I love testing web applications.  As you might imagine, I’ve seen many in my work.  I admire web designers who create beautifully understandable, user centric procedures. One application that never fails to drive everyone crazy are travel sites that try to do it all. Their applications attempt to book a flight, hotel room and rent a car. Alone, these tasks can be confusing to do online. Add them all together and something is bound to be a source of confusionRead more…

Shortly before going in for knee surgery last Monday, I debuted on WebmasterRadioFM. If you hadn’t given it a listen, you can try it here at Usability SEO Queen Kim Krause Berg, of the Cre8asiteforums, discusses friction between networking SEOs and how it leads to create link bait and feeds trolls. As if on cue, someone complained last week that I have no idea what I’m doing because Cre8asiteforums is a PR3. The complaint came in the form of aRead more…

Yesterday, during a live WebmasterRadioFM show where I was chatting with host, Jim Hedger, the topic of fame and personal safety came up. He asked if I’d ever feared for my life or safety due to my long-time presence on the Web. I said “yes”. Jim noted that people sometimes suddenly “turn on you”. We discussed how easy it is to be a “Troll” and drop vicious, ill-tempered comments throughout social networking sites and blogs. Having been online and involvedRead more…

When Google introduced page rank scores, the days of promoting anything because you simply liked it officially ended. Overnight, marketing became a case of “You rub my back and I’ll rub yours.” Is this working?
I don’t believe it is and I’ve never supported it because it immediately sets up conditions. Conditions segregate people. Conditions cause misunderstandings. Conditions may come with a price and then it becomes competitive, which may raise the price. By that time, marketing isn’t about what isRead more…

For my next installment for Just Behave, at Search Engine Land, I described an online shopping experience that ended in no sale, even after checking out 10 web sites for the same product. Internet Shopping Usability: No Guidance, No Interaction, No Sale is how my search for a product I already owned and wanted to buy again for my son, ended in no sale. If you are a re-seller, this is a must read if your web site isn’t rankingRead more…

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