A look at the past year… I have likely forgotten something and if so, please let me know.

Web Site Requirements Include Search Engine Marketing, page 43 of SES Magazine, Chicago Edition or on Clickz, Web Site Requirements: What to Include

WebSite Magazine

Moms in Business and Everyday Usability

Everyday Usability – 14 Point Checklist for Success

Constant attention must be given to how users and search engines interact with your site to ensure that you not only attract visitors, but give them reasons to come back. Because as every Web professional knows, the more users interact with your site, the better the odds they convert.

“Performance Requirements: Sites that perform better earn deeper customer loyalty” – December issue. Not available on line yet.

Search Engine Land

Information Architecture: The Backbone of SEO and Usability

Want Better Web Design? Watch Real Users

Of Conversations and Conversions

The Importance of Knowing Your Customers’ Language

How User Behavior Influences Search Results

The Impact of The Internet on Human Behavior

Is Your Web Site Credible?

Whenever searchers see a web site for the first time, they bring along every web site experience they ever had before they got there.

How Does Your Web Site Make Visitors Feel?

Can Reading Online Be As Rewarding as Curling Up With a Good Book?

Finding The Right Balance Between Search Marketing and User Experience

(My favorite…) The Extended Brain, Search Marketing and User Experience Design

Search Engine People

How Web Site Requirements Keep Your Project From Exploding

Interview: Ruud Questions: Kim Krause Berg

She’s a woman with self-evident staying power and has transformed herself from a site builder to an SEO — and from SEO to respected usability expert.

Notable Mention

Interview: Thought Leader Thursday – Kim Krause Berg

Many site owners are held hostage by their web designers who want to add things that may not be right for the company or target users.

A Quiet Historical Step for SES Chicago 2009
Information Architecture for SEO and Usability Slides


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)