I would like to thank Intuit for their hard work in bringing me new clients. It came as quite a surprise that you support my web site usability and SEO services.
Imagine my surprise when I flipped on the boob tube for several minutes while making tea from the comfort of my (very busy!) home office and there you were, all professional sounding like, with your (dare I say it?) sly and devious commercial to small biz web site owner hopefuls.
For the mere fee of $4.99 (or some such pittance), new web site owners can buy a web site designed and marketed by Intuit. In just under 3 minutes, you had me going there, by golly. Especially the part about being findable in search engines? You naughty dog, you!
Services such as this help to explain why I get so many people from my community asking me to build a web site for them for $100. You should see the disbelief on their faces when I bring up web site requirements, user behavior, mobile use, special needs users and little mundane things like “web standards” and marketing.
As more and more people come to me wondering why their sites don’t function or people aren’t buying anything, I should write you a thank you note. They truly believed that if you build it for them, they’ll get rich.
Now, I’m as lazy as the next person, and a template and domain (“homesite”? Wow!) sounds awesome. I love how you never mention the part about how the competition may also choose the same design (that comes with your pre-fab content). And you made it sound so easy to “Get Found by Customers” but you don’t say how or what happens once those customers get to the web site. Isn’t is clever that your customers never need any search engine optimization and no social media marketing to be found? Not to mention your templates would pass usability and accessibility audits. Right? How cool is THAT!
I was so thrilled at your offer, I went to your web site and checked out your “learn more” and I must admit, if I had no clue about web site development, marketing and ownership, I’d be sold on the pay, click to customize and watch the world come to your site stuff you’re saying. No doubt, your software and the thousands of others just like it, is a practical option for somebody. I was certainly impressed with how one form makes their site show up in “important search sites” like Google Maps and Yahoo! Local.
Personally, I don’t envy you the guilt of knowing how many of those poor folks will eventually throw in the towel and come to companies such as mine looking for help on things like what their customers want, who their customers are, how to get them to do something and why, after all the money they pay you, their site is on page 55 of search results.
Best wishes on what will undoubtedly be a very lucrative holiday season for you as you rake in the big bucks from hopeful new ecommerce site owners. I’m looking forward to a very busy second quarter.
I Fix Web Site Wrecks