I thought this was an interesting, strong statement by Jakob Nielsen:

When people have questions or want to accomplish tasks, they turn to their preferred search engine — which is why search engines collect billions and content sites collect peanuts, despite the fact that they’re the ones actually satisfying the users’ needs.

Source: Social Media Outsourcing Can Be Risky

His article offers good advice and solutions regarding adding videos to web sites.

The Value of Web Site Usability Evaluations
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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)