My debut article for the popular Website Magazine was released today. You can read it at Everyday Usability – 14-Point Checklist for Success.
It occurred to me while staring at the ceiling of my dentist’s office: My hygienist has a job like mine. She feels duty-bound to remind me of the benefits of regular flossing because it promotes healthy teeth and prevents problems down the road. So, I floss for a few days and then forget about it unless my mouth is in pain. When that happens, I beg for immediate help to fix the problem. This is not unlike when site owners come rushing to usability consultants in a panic; their website has a conversions emergency.
User behaviors change and evolve and it’s up to website owners to adapt. Constant attention must be given to how users and search engines interact with your site to ensure that you not only attract visitors, but give them reasons to come back. Because as every Web professional knows, the more users interact with your site, the better the odds they convert.
Read on to review the 14-Point Usability Checklist and please, let me know your thoughts on the article.