I love how Dr. Pete Myers, of UserEffect.com, created this educational 4 minute video called What Is Usability?. It’s part of his experimenting with a new “Ask Dr. Pete” section on his web site.

Dr. Peter J. Meyers (AKA “Dr. Pete”) is the President of User Effect, a former start-up executive, cognitive psychologist, and lifelong programmer. For the past 11 years, Dr. Pete has worked directly with business owners and executives to understand their goals, get to know their customers, and improve their online return on investment.

Kudos to you Pete. That was quite fun to watch!

I Am Not A Search Engine Marketer
Site Owner Intent Can Be Sensed by Web Site Visitors


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)