All of my blogging and articles are in other places this week. After spending a few days at Search Engine Strategies in New York City this week, I’m inspired with ideas for future writings. Online marketing is hot, but I came away impressed with an obvious emphasis on user centered design and usability.
Marketers and advertisers are starting to understand how much they need each other for the long-term success of their clients and development of new ideas and an online presence.
Here I am:
Can Reading Online Be As Rewarding As Curling Up With A Good Book? (Sphinn it here)
Reading online is something I find difficult to do. For such a devoted reader, I think it’s surprising that no web based article or magazine holds the same magic for me as the printed word. Sometimes I’ll even print out a white paper, article or case study because I want to curl up on the couch to read it. I want to scribble notes on it. I like to use highlighters and write reminders for things that may come in handy later. I can’t take a highlighter to a web page. I can’t jot down notes on the screen.
(Well, I’m reading what I wrote and arguing with myself now. There is likely a way to jot notes. But even doing it in MS Word isn’t an option because the document would have to be there. Can you add notes in Kindle?)
Next, my blogging coverage for SearchMarketingGurus. I didn’t type every word from sessions. Rather, I tried to capture the education, insights, highlights and actionable advice.
Help Your Small Business Customers Feel Smart: Search Engine Strategies, NY
Small Businesses Succeed by Listening To Customers: NYC Search Engine Strategies
Matt Bailey on Advanced (Persuasive) SEO at SES NYC
Make Money Per Conversion, Not Click: Search Engine Strategies, NYC
and also from SEM, a well noted overview by Brian Cosgrove of an overflowing session (indeed, people were in the hallway trying to listen to this one.)
Twitter followed the conference and you can too via hashtag: #sesny
I appreciated the opportunity to attend this conference. My trip was made possible by Li Evans, of SearchMarketingGurus and the exceptionally respected, full service Internet Marketing company, KeyRelevance, for which I extend my deepest thanks.
Yes, indeed, you can add notes in the Kindle. You can highlight portions as well. And add bookmarks. And even curl up on the couch with it.
Ah. Thx DD! For which now I ponder…
Is a book better than something that requires electricity or a battery to read?
Cords that get lost?
Can Kindle be read outside by the pool in glaring sunshine? (My laptop can’t do this.)
Which would we take hiking with, a book, hand held device to read, cell phone that could die or lose service?
The kindle can be read outside in glaring sunshine as well as a traditional book can, and the battery lasts for days, so unless you plan on getting stranded on a desert island for a very long time, you’re probably ok with having it with you while hiking. You could also have lots of info on it, such as books on what to do if you get hurt while hiking, what the best hiking trails are in the area, what that plant is that is in front of you, etc. Try carrying a few hundred books in your backpack to make sure you have the one you need, or carry them all in one little device the size of one book.