For my next installment for Just Behave, at Search Engine Land, I described an online shopping experience that ended in no sale, even after checking out 10 web sites for the same product.

Internet Shopping Usability: No Guidance, No Interaction, No Sale is how my search for a product I already owned and wanted to buy again for my son, ended in no sale.

If you are a re-seller, this is a must read if your web site isn’t ranking well or selling. If you are an ecommerce web site owner, the lessons in this article may be applied to your site to help you solve mystery abandonment signals from your potential customers.

Note: SEO’s will find the article was submitted to Sphinn here.

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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)