Archive: 2009

This is a bit longer than the version I delivered (I cut some slides). Slides are from my talk at SES Chicago 2009, Successful Site Architecture session. Information Architecture for SEO and UX View more presentations from Kim Krause Berg.

A look at the past year… I have likely forgotten something and if so, please let me know. Web Site Requirements Include Search Engine Marketing, page 43 of SES Magazine, Chicago Edition or on Clickz, Web Site Requirements: What to Include WebSite Magazine Moms in Business and Everyday Usability Everyday Usability – 14 Point Checklist for Success Constant attention must be given to how users and search engines interact with your site to ensure that you not only attract visitorsRead more…

As I head into my 15 year (February 1995) of working in the web design, marketing and usability space, it has been this year that has been the most unique. What finally happened, after years and years of writing on the friendly relationship between SEO and Usability, is that the message is understood and gaining acceptance. I’ve been partnered with a select minority of forward thinking SEO’s for 6 or so years. It’s taken that long for the rest ofRead more…

This is the time of year for annual polls and content. They make for great link bait. If you make such a list, this may be proof your work was noticed by your peers. Perhaps you are overlooked. One recent example is Vote for the top 100 online marketers of 2009, in which they ask you to  ” pick the top 100 most influential online marketers, leaders, and thinkers”.   Where were the marketing user experience people?  Where was searchRead more…

True story. I was asked to quote on an SEO job for a web site completely built in Flash with AJAX and JavaScript for an extra added thrill. They had $500 to spend. Most of you would decline and so did I, but not before we got into a bit of a discussion when the agency insisted I was wrong about engines and Flash. For their company name, their site comes up in the number one spot. This, they sayRead more…

This year my family went out in all directions for Thanksgiving. My husband, Eric, and I went to my Mom and Dad’s for dinner. Not 5 minutes into the meal, Dad asks, “What is it. Again. That you do again?” My sister, her son and my mom also had “some idea”. Eric took a stab at it. After his elevator speech, my Dad pauses from his turkey to say, “You call it Usability. What is that, exactly.” So I wentRead more…

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