Just a heads up that the “secrets” are out – Give It Up: White Hat Edition

This session has SEOs sharing favorite, little-known and powerful techniques that wont get you banned in search engines from trying.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land


Michael Gray, President, Atlas Web Service
Kimberly Krause Berg, Usability Consultant/Owner, UsabilityEffect.com
Kate Morris, Search Engine Marketing Manager, RateGenius
Tyler Shears, Online Marketing Manager, Databanq Media
Stephan Spencer, President, Netconcepts
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive

Excellent additional coverage and notes taken by Virginia at Bruce Clay - SMX East 2008 Give It Up: White Hat Edition.

Digging Through My Pile
The Shots Heard Around the Search Marketing Industry Will Bang Better with Usability


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)