Every town should have a winning team and Philadelphia is no different. Traditionally, our sports teams get whisper-close to huge wins and then crap out in the last seconds. Tonight, nobody is breathing anywhere near Philadelphia. If the Phillies beat the Tampa Bay Rays tonight, no cheese steak is safe. To celebrate any excuse to root on the Phillies, I decided to open my secret stash and share some of my finds with you.

Update: The Philadelphia Phillies won the 2008 World Series in game 5 of 7.

Strategy

Where to put those danged ads is nicely presented in 17 Ways To Increase Advertising Income On Your Website

Usability Math.

Loopy linking.  There are times when a web site’s link structure and navigation paths are like a cornfield maze with scarecrows pointing in both directions at the same time.  Rebecca Kelly tackles the topic well in Are You Forcing Your Users to Superfluously Click?

SEM (Search Engine Marketing) by Barry Welford continues the MRN series at Cre8tive Flow.

Trust

I understand that not everyone agrees on what marketing and trust are or even if the two can share the same bathroom. I do understand, however, that if your customers don’t trust you, your brand or your company, a lot of money is wasted. Peter DaVanzo wrote a tasty article on the topic for SEO Book called Earning Trust One Click At A Time. The article is loaded with suggestions.

Be nice. Jared Spool’s What Goes into a Well-Done Critique describes how to not be a jerk.

Visual

Like it rough? Free High Res Rough Textures

Design inspiration cup runneth over…50 Beautifully Dark Web Designs

Sexy women sell. Booth Babes. Marketing eye candy or sexist manipulation for desperate nerds?

You can’t con an icon. Icon Design Tutorial

Take a Bow

My number one favorite firm for travel and hospitality industry websites, Blizzard has hired new Vice President of Sales George Meshkov. Kudos to Blizzard Internet Marketing. I love their dedicated staff and wish them the best.

When she’s not kicking puppies or losing her cats, Lisa Barone is writing for her new employer, WeBuildPages and their new blog, We Build Pages Internet Marketing Blog.

Meet the incredible Shelley Powers.

Congrats to Digital Operative on the launch of their web site. To announce your web site, check out this new announcements forum.

Tools

Some new toys to play with:

FieldCREW in development.

Shorten the knee-length of your long URL with Cli.gs. It shortens. Tracks. And bakes brownies.

Try out CoPilot if you like helping people.

Save Money. Save Time.

Save money, save your company. Save your sanity with affordable web site usability support.

Ok.

Go Phillies!

The Secret to Persuasive Design is in the Invitation
How Search Engines and the Internet Change Human Behavior

cre8pc

Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101

Member:

American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)

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