I used to be into macrame. I loved making beautiful plant hangers, clothes, drapes and jewelry out of twine, hemp, rope or whatever I could find to weave with. It’s not unlike linking is today on the Internet. I suppose some creative, bored person could analyze page links and come up with some funky designs based on patterns and how web pages interconnect.

There was a gracefulness about macrame. Patterns were flexible enough to add gemstones and beads, or stretch if desired. Sometimes my friends and I would take home empty bottles from the local bar that had long slender necks and were colorful. We’d macrame a covering and hang them up. Those were days of incense and patchouly, under a $1.00 per gallon for gas, day long trips to the beach and riding around in my best friend’s bright orange VW bug.

Today, my weaving consists mainly on the Internet. I no longer feel the texture of natural fibers. Rather, I tap a keyboard and type in URLS for the next link. With macrame, I had a choice of where to go next, how long I wanted spend in a particular pattern and when I wanted to stop weaving.

What Do Your Links Weave?

With Internet linking, we have few choices we can control. I see my articles and blog posts linked from every possible kind of web site, depending on what keywords they sent their bots out looking for. This very blog post will eventually land on someone’s macrame blog that has no original content and tons of Google ads on it. This practice feels ugly. There’s no grace to it.

The other kind of web site linking that lacks integrity are those links born of ego. These come from web pages on topics written to garner negative attention on purpose. These blog and site owners, if they can’t get positive attention to themselves by making legitimate friends and creating productive relationships, will link out to your web pages by creating condemnation and pointing to something of yours as ammunition to make themselves popular.

It’s an interesting practice, web page links. Sometimes a web story is victim-based. The motivation might be for a blogger to create sympathy towards themselves as a way of attracting site traffic and hopefully, links. If the story peaks and dies, the only way to keep the story from ending is to write more of the same style. Having personal problems can be part of a blogger’s identity and to keep up interest, more problems must be written about or developed for the sake of creating an interest in linking. This is one of the reasons why so many themes are repeated in some circles.

The debate on fake avatars and personas made the rounds recently. Entire identities are created. It can be impossible to know the truth about someone because it’s so easy to hide on the Internet. One person can be out helping others on some web sites and be running racist web sites elsewhere. The Internet is perfect for addictive behavior, especially if the ego needs constant feedback and approval. Someone in pain might become so used to defining their self as a victim that they keep creating ways to make sure they continue to be a victim. It’s their identity and as such, important for them to keep up claims of being treated unfairly.

Social sites have perpetuated the habit of “friending” and “following” people you don’t know. Search engines created extreme competition for favoritism with its link algorithms. It’s so pathetic that some people feel they’re nobody unless linked to by somebody important and to do that, they’ll go so far as to coerce and demand those links.

Not everyone is participating in the tribe-like custom of classes, categories of people and the race for fame on the Internet. There’s a movement of people who are silently pushing back. I won’t tell you who they are but I can tell you they’re growing in numbers. The desire for fame and riches always creates corruption, but that doesn’t mean we all want to participate in that energy.

Good changes can’t manifest by spreading hate or constantly reminding readers of all the things there are that can be hated.

A good weaver knows how to design beautiful things.


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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

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American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

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