Splintering SEO and Usability

I guess it’s human nature to invent, invest, network, work together and build layer upon layer of The Thing We’re Doing. And, it’s our legacy as people to chip away at the foundation and pillage the treasures until there’s barely a hint of what was the original thought.

The State of the UX Community

We are splintering into sub-groups who debate the meaning of design or usability endlessly instead of working together to build a shared understanding of the extensive body of knowledge the profession has amassed over the past several decades and come up with a way to clearly explain our value to outsiders.”

The State of the SEO Industry

Yet over the past 1 ½ years I’ve seen a change in the SEO industry. The very cornerstone of this industry is being ripped to shreds. Is it because the industry has grown so much over the last few years? Can we return to the glory days of SEO?

Maybe I should have called this post, “Growing Pains”.

About cre8pc

Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design. My Online Course: Web Site Usability 101 Member: American Society for Information Science and Technology (ASIS&T) Information Architecture Institute Usability Professionals Association (UPA)
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3 Responses to Splintering SEO and Usability

  1. Hmm – ‘The State of the SEO Industry’ article seems to be a dead link.

  2. pratt says:

    “it’s our legacy as people to chip away at the foundation and pillage the treasures until there’s barely a hint of what was the original thought.”

    It’s sad, but unfortunately true. Thanks for bringing attention to not only my article, but also the State of the UX Community. I hadn’t read that post, but now that I have, it is really interesting to see how it is happening in other related communities.

  3. cre8pc says:

    @Jono – it’s working for me. Any one else having trouble?

    @Pratt – You’re welcome :)

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