I turned 50 years old this morning at 7:12 am. In some cultures, the moment a baby is born, everything is recorded. The sounds and sights. Who was there or not there. The position of the moon, sun, earth and stars. Whether or not the wind blew or the coyote sang.

I awoke this morning to the springtime chorus of birds, who are likely mating and watching their nests. On my 40th birthday, a crow literally perched outside my bedroom window and screamed at me to wake up that morning. I likely picked up my tree devoted, bird loving, nature oriented qualities from my mother, who emailed me today that, “Waiting for you to arrive, I couldn’t hear the birdsong, but instead was treated to the first and most glorious sunrise that I recall ever seeing.”

She tells tales of my independence and deep spirituality that appeared clearly by the age of 4. I still remember not wanting to be born. I was born a month late. I tried to come feet first and mom said the procedure would have been a C-section but she had a doctor who gently turned me around. They drugged women back then and the fathers weren’t allowed to be present. Alone, disoriented and quite young, she had no idea what to name me. So, she asked her nurse, who liked the name “Kimberly”. And so this is how I was named.

I wasn’t pretty. Mom says I looked like a wrinkled “wizened, mysterious little elf.” For the first 4 years, I had dreams I couldn’t explain to anyone. I kept wanting to “go home”. Everyone who watched me grow up found it very curious that I kept walking into walls, falling, having stupid accidents. The doctors said I “grew too fast”. I was a total klutz and to this day can’t walk in heels. I spent enormous time in my own head.

In the third grade, I wrote an anthology of short stories and poems called “Let’s Create”. Now, isn’t that wild? I later founded Cre8asiteforums and Cre8pc. I am working on a brand new web site called “Akesana”, which will take creation to new levels. I’m not finished exploring.

Gemini’s are born communicators and “doers”. I’m in amazing company, with Joe Morin’s birthday yesterday and Rae Hoffman and Gillian Muessig celebrating their birthdays tomorrow. All three are powerful people who have impacted the search marketing industry. I’ll never forget how much Joe believed in me back around 2001 or 2002. I was still very green about being self-employed, but that didn’t stop him from hiring me for a project.

Lately, I’ve been reading everything I can about “growing old”. I got my AARP membership and it didn’t upset me. In fact, I was more upset at turning 40! I have to say, it’s 10 years later and I feel younger, not older. The things you hear that “end”? BAH! My god, just try slowing me down honey. And I mean that in every way. (Nudge nudge, wink wink.)

Thank you to my friends and family for putting up with me and a special shout-out to the Cre8asiteforums Cre8tive Community, who are my “family” as well. And if you’re in the King of Prussia area on Saturday, Li Evans has joined my husband in planning a party near the Mall. I already know of one friend who is flying in! Pictures next week, for sure.

Happy birthday Kim Krause Berg

A Somebody Nobody
Persuasive User Experience Design Has a Long Way to Go


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)