As one of the instructors for Search Engine College, I sometimes get to see web sites my usability course students are working on. They’re permitted to use that site for their final assignment project. One student presented a web site that I really thought captured what a local site can do.

The Coffs Harbour City Council web site was the first local government related site I’ve seen that captured my attention, made me feel good, and convinced me the community is passionate, caring, interested in their area and believe they have something to show off. Most local town sites I see are dry. Their content is sleepy. The use of color as a playful vibe for the Coffs’ site really jumped out in contrast to the typical beige, black, grays and greens that are more commonly used.

From the homepage, they show true understanding of the top leading tasks visitors want to do. Things like making payments, subscribing to the newsletter and buying tickets are easy to quickly locate.  Font sizes can be increased, indicating knowledge that not everyone has 20/20 vision or may run into a struggle with the smaller font size. Keywords are in the navigation labels. Navigation is also designed to address different user needs and addresses them by what they want to do. If you need building permits, it’s easy to figure out what click path to follow, rather than being forced to hunt.

Every community has a chance to present itself on the web. Some of them are uninspiring to look at. They’re packed with ads. The Coffs Harbour site is huge, but never overwhelming. They offer a forums, directory, learning center, media center, publications and quick access to forms. None of these elements are obstructed by blinking ads or FLASH images of the town. If I wanted to get an idea of what the area looks like, I could, in only two clicks and by choice, when I was ready.

I live in an area that boasts artists, writers, colonial history, and beautiful countryside. And yet, none of the web sites, whether it be for our towns, or townships and boroughs, has ever done the area justice. This has always surprised me. They somehow lack the desire to inspire newcomers or anyone considering moving here.

With the Coffs Harbour site, they want to welcome you and show you around every nook and cranny of the place.

I can almost feel them taking my hand.

Reputation Tip - Listen to Those Who Have Your Back
A Somebody Nobody


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)