(The following outburst is reprinted from a post at Cre8asiteforums by permission of myself because every once in a while it feels really damned good to let it all out.)

In the beginning there was only a gray background. We borrowed (stole) everyone’s HTML so we could learn how to make our own web sites. We lied about our real identities. We were shy in those days. Even our spam was wimpy. Immature. Testing Internet waters.

Spammers started with simple spam emails that were so few and far between that you could hardly tell you were being spammed. In fact, historically speaking, the progression was foretold by none other than Monty Python in the famous “Spam” sketch from 1970.

* Egg and bacon
* Egg, sausage and bacon
* Egg and spam
* Egg, bacon and spam
* Egg, bacon, sausage and spam
* Spam, egg, sausage and spam
* Spam, egg, spam, spam, bacon and spam
* Spam, spam, spam, egg, and spam
* Spam, spam, spam, spam, spam, spam, baked beans, spam, spam, spam and spam
* Lobster thermidor aux crevettes with a Mornay sauce garnished with truffle paté, brandy and with a fried egg on top and spam
* Spam, sausage, spam, spam, spam, bacon, spam, tomato and spam

But I Don’t Like Spam

It matters not, in today’s in-your-face marketing agenda society, that we like or dislike email spam. As marketers, the bottom line, golden rule is this:

Rush in. Do whatever is the shortest route possible to satisfaction. Never, ever, expect to be fulfilled.

There is nothing ethical about spam. Spammers are the lowest form of life on the planet. In fact, some would go so far as to say spam is not a living thing at all. However, we’ve all seen spam take on a life of its own via the endless incarnation practice of “copy/forward” to friends.

To end this cycle, we could simply ignore junk mail but alas, some email clients have to warn us first. We’re offered a choice. Keep or trash? I’m sick and tired of being asked and yet the moment I don’t, a good behaving email gets tossed in with the low-life scum.

What are the causes of spam? Are spammers’ angry people? Do their egos lead them to believe that we’re all interested in what they have to say? Could they not, before spamming these forums, ASK FIRST, to see if what to do or say is permitted? Do they not know how to read and therefore are too stupid to read our House Rules?

Do they think we get paid to be here, disabling them?

Many days I think to myself…“Kim, you could be doing something good for the planet.” What prevents me from doing so? Spam.

If I and the moderators didn’t come here every day, every hour, and every minute, no one would recognize these forums. Spammers with their naked celebrity pictures would have a field day here. People who still believe in “link farms” would pile in to beg for links. New web site owners would arrive, hour by hour, hawking their sites on everything from porn, to pills, to political statements.

What’s missing from the brain of a spammer?

Compassion for others. Concern for the well being of our society. Wisdom. Integrity. Responsibility. Spammers aren’t interested in dialog. Theirs is a one-side conversation.

Yes. In the global grand scheme of things, there are far, far more important and vital issues to be thinking about. People are in pain. Children are born into lives of slavery and starvation. Women are owned, raped and of less value than all other living things in some cultures. Not a day goes by when my soul doesn’t ache.

Not a day goes by when I must fight off those who use words and images to force me to look at their spam emails, spam blog comments or spam posts. And all I want to do is show every spammer where they could be putting their time, money and energy.

Dear spammer. It is not your desire that matters.

Discuss: Cre8asiteforums Staff Taking Time Off

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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)