Feeling frisky? Here we go…

Why Jason Calacanis For a Third Time at SES? Because silly. Everyone in the SEO industry deserves to be paddled. And by golly, it’s worth paying for. Kinda like paying to be tied up and tickled to death or hot wax being slowly dribbled onto your chest, just for fun of course.

Even More Advice for Startup CEO’s Rae socks it to Rand and Andy. I’ve never had a good experience with a CEO. In my experience they started out as idealists with good intentions but after a few years became so distanced from their employees, customers and product that they no longer had a clue what was going on in their own companies. I would hate me if I became one.

You know how it takes years to figure some people out, if we ever do? Guess what? We design Internet applications such as shopping carts to be just as mysterious. Why we don’t hide the front door handle inside the Batcave

Making SEO Fun Again meets What if SEO & Search Had Action Figures. Nobody remembered my Wonder Woman costume. Just as well then…

Ah yes. Sad to have not made the finals. Going back to my little corner now. Vote for Lisa. She’s funny. Vote for SEMMY finalists.

Watch what you say around Jared Spool. Personas are NOT a Document is a nice reminder that you can leave a company but your boss will never leave you.

Apparently there were only enough women in the Search Engine Marketing industry to be interviewed for a year, nobody seemed to give a damn about meeting them or someone doesn’t feel Women of the Internet Marketing is worth continuing. But paying $3000 to see Jason Calacanis is. Go figure.

When he says decline, he doesn’t mean decline in a bad way decline. Jakob insists things are only a teeny weeny scary in Usability ROI Declining, But Still Strong

Luckily, current usability ROI is so stupendously big (spend 10% to gain 83%) that it can decrease much more and still be a favorable proposition for business executives. Eventually, of course, we’ll reach the point where further usability investments will have lower ROI than other ways of spending the company’s money. But that point is probably 20 to 30 years into the future.

See no evil. Hear no evil. Speak no evil.

Do no evil.

How People Found My Blog This Week

The following terms introduced my blog to new people this week thanks to the miracles of search.

“usability humor navigation” – Some newfangled usability thing. Giggles when you click it.

“what will life (be) without seo” – expensive; people will write in full sentences

“article of people who had experience in the heaven” – I imagine it’s not unlike Digg. You know… thumbs up. Thumbs down. A lot of swearing if you were in the middle of doing something fun.

“too old to flirt” – I wanna know who thinks that. You’re crazy.

“ms geico” – Not to be confused with Ms. Dewey. Or the lizard is a girl.

“p.s. I love you marketing” – What. You don’t love usability?

“should my husband flirt with my best friend” – That’s a really dumb question and even worse, why are you asking a search engine?

“why a search engine is useful” – Well, for starters, you found me didn’t you?

“how did the house of blues determine its target market” – I wrote about that? When?

“hot sexy women – Now you’re talkin’!

Today's Finds - Women Rock
15 Ideas to Increase Camping Web Site Usability


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)