A new kind of awards have been introduced into the search marketing industry. They’re called the SEMMYS. Rather than being about blogs or web sites, Matt McGee and friends, wanted to honor blog posts instead.

There are 15 categories of posts and articles, with nominees in each one. It’s hard to pick one from each batch because there’s so much great writing. After discovering myself as a nominee, it sure feels good to be recognized by my peers as a valued contributor.

I was nominated for:

Category: Social Media
For Where Do Forums Fit on a Social Network Driven Internet? As a result of my probing, the entire direction of Cre8asiteforums has been changed for 2008, based on the feedback.

Category: On-line Marketing General
For Web Site Usability Developers Have No Idea What They’re Doing. I had a blast just coming up with that title.

Category: Rants
For: Hey Blog Scrapers! Take This Post Too. The most fascinating part of that piece is that for about 3 days, I had an enormous drop in scraped trackbacks and Akismet spam.

Two of my biggest rants of the year that made the news didn’t make it. One was when I challenged Danny Sullivan’s Sphinn for not having a place for usability/user experience design and its relationship as a supporter for search engine marketing. (He added that category later and we’re friends.) My first big rant of 2007, I Don’t Digg Being Dugg was server-threatening huge as well. It came out before Sphinn appeared. (Would have been fun to see how it did there.)

This tells me that nominations aren’t based on traffic, hype over the piece or whether you’re a so-called “A-list” blogger (I’m not, btw.) Judges were looking for something else.

That a usability practitioner sneaks into search engine marketing awards at all is a fine thing and deeply appreciated by me. Thank you so much.

Here is more information about nominations and voting for the SEMMYS.

2008 SEMMY Nominee

An Upsetting User Experience Due to Poor Web Site Usability
Sour Grapes and Bad Vibes Fester in the Search Marketing Industry


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)