Every day my blog posts are ripped off, cannibalized, reposted and credit is not given to me as the original writer. It’s done by “scraping” content, scripts that insert keywords and a new form of my post is spit out, either in full or in part.

In many cases credit to this blog, the original source, is not given. Not my name, not my domain. No link. But my sentences are there on their blog.

A fellow blogger has inquired about this practice at Cre8asiteforums, in a thread called Is This Blog Calling Me A Personification Of Evil? She describes a blog that has reposted her original content but in a way that is nothing like what she wrote:

Their post contains the following colorful language:

admin excreted this detailing eBay

this quite hilliarious author

I can implore this personification of evil to dig deeper into what their niche may be writing about eBay.

We recognized the practice and informed her that her blog is being scraped. The author of the blog who scraped her blog discovered our thread and wrote this in defense:

Congrats, you found my little experimental “AI” blog.

Yes, the “article review” category is auto-generated, sort of like the old ELIZA program. Like ELIZA, which was a parody of a non-directional psychotherapist, the generator program is a parody of a rambling and ranting blogger.

It reads the Google Blog Search RSS feed based on keywords and generates a random article. I manually select which articles to upload based on title quality.

Unlike the typical “here’s a quick excerpt” splog, which you and your friends at Cre8asite Forums have no doubt seen, I don’t generate bothersome trackbacks. That’s both useless and annoying. You get a free backlink out of the deal, which is always helpful to your site.

There’s nothing intelligent about stealing and there’s no possible credible excuse for taking someone’s original blog content and reposting it without permission or without proper credit. In my own case, my blog doesn’t host ads, but my content is used on other blogs that do.

Every day I find links to my own blog posts, digested and thrown back out in some insane new format credited to names I’ve never heard of, in some cases not linked here at all, and hosted on domains that are no more than a keyword puzzle-game.

What is the value to original blog authors to get a link back to their own work from a version of it that inserts content they didn’t write and in some cases, credits someone else for writing it?

This is yet another example of links hysteria and page rank score greed gone too far.


Here you go.

Have at it.

I wrote this one just for you.


Example of my blog post, shortly after being posted today. This screen shot is from an adoption scraper site.

Example of scraped post

Marketing Inspiration for Nonprofits
Merry Christmas and A Happy Holiday Season


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)