To help celebrate two years as the leading print publication for the search engine marketing industry, Search Marketing Standard is deeply discounting its subscription rate until December 10, 2007. Not only that, they’ll donate $1 to Toys for Tots, for every subscriber that uses the coupon code.

For a limited time only, new subscribers can get a 67% discount off the subscription price. This means a 1 year U.S. subscription would be $4.95 (International – $6.60). The magazine comes out 4 times a year and is loaded with articles covering search engine optimization, marketing, usability and related web design themes.

To get this rate before the special ends, Subscribe here and use this coupon code: HOLIDAY67

The Winter edition is out and once again its packed. There’s an interview with social media marketing expert, Chris Winfield, of 10e20. Kevin Gold writes about conversions in “Conversion Rates are Relative”, and Tom Dahm writes an interesting piece called “The Banner Ad Strikes Back”. The winner of Marketing Pilgrim’s SEM Scholarship Contest, Jeff Horsager, gets to see his winning article in print. It’s called “Increase Conversion Rates with Google Website Optimizer”.

Social media fans may enjoy Joe Whyte‘s “I’ve Stumbled, Dugg and Reddit and It is – What Next?” Another interesting topic was covered by Milind Mody called “Outsourcing Search Marketing to Low-Cost Labor Destinations”. Two usability articles made this issue. I wrote “Website Feedback: Your Secret Online Marketing Tool” and Nick Osborne also tackled conversions with “Why Now? Using the Power of Urgency to Increase Online Conversion Rates”.

With 14 articles in this issue, there is something for everybody. If you’re new to SMS, now’s a great time to pick up a subscription, try it out and benefit a great cause.

Search Marketing Standard

The Way We Imagined It
Reputation Management and Your So-Called "Expert" Self


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)