There’s a good discussion taking place on user personas that isn’t overly technical for those not familiar with them. Cre8asiteforums’s Usability forum is tackling not only what user personas are, but how they might be implemented during the course of web design.

In addition, how do you present the value of user persona development to your company?

Several resources and techniques are presented by members. Though not advanced information by any means, the discussions is a nice introduction to what user personas are and why they are helpful to web design. If you are a small or medium sized business with a web site, the topic may be interesting to you as a way to enhance your present site.

Discussion: Thinking About User Personas

Pin The Tail on Google's Donkey
Customer Experience, Loyalty and Search Engine Marketing Without Understanding Either of These


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)