Three days into the Search Engine Strategies conference and I finally had a chance to grab a copy of the latest issue of the Search Marketing Standard magazine distributed free for attendees. The theme is “International Search Markets” and there’s also an interview with Danny Sullivan on Personalized Search.

I’ll have to wait until the plane ride home to read it front to back, but it looks to be loaded, as usual. Topics include universal search,, local search and PPC, link building by Eric Ward, global search markets, tools coverage and choices used by pros by Kalena Jordan, social media marketing, mobile marketing, and here’s the real news, they’ve added a usability category.

For this issue, I wrote about increasing conversions with your forms. I wanted to offer actionable advice with easy ideas you can implement now. It’s always the small details that offer a huge bang for your buck with just a few more minutes of your time.

Investigate this excellent search engine marketing industry magazine.

Cre8asiteForums Turns Five Years Old
Flights Canceled on Way BACK From SES San Jose


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)