Back in the 1990′s BC, before Web 2.0, search engine marketing, social media marketing and RSS feed worship, there were some folks like myself messing around with source code fully intent on outsmarting search algorithms. The tools we used then were crude and required a little elbow grease. There were these insane moments when I’d be in a meeting, being congratulated for making the client’s site rank so well, and all that was missing were the nearly naked male attendants fanning me and feeding me grapes.

I have on my desk one of Bruce Clay’s first colorful search engine maps, as my own personal keepsake of the old days when there were lots of search engines that mattered, not just one. He may represent different things to people, but for me, Bruce Clay was the man who provided the first color coded visual of what I had stored inside my head, and had on my own website in text format.

My version of the search engine map had pricing, and tracked who was purchased by whom, the date of the death of the search engine, and the URL’s for submitting to them. I had a page that tracked search engines and another one that tracked directories. In those days, there was a difference. There were many players, choices and options.

Lately, several of the pioneers in the industry are making comebacks or finding ways to meet the challenging landscape that tortures every SEO. Danny Sullivan has a new company, several new sites, a new conference program and a new social web site called Sphinn.

The man who researched how search engines work and wrote the Search Engine Book most of us inhaled on the topic, Mike Grehan, has joined Bruce Clay Inc. as their Vice President, International Business Development

Peter DaVanzo has launched Link Juicy. Peter starts off by interviewing “Fantomaster”. Interviews were something he used to do on a regular basis in his SearchEngineBlog. He conducted them with humor and a strong sense of wanting to get real information rather than fluff.

The always brilliant, entertaining and thoughtful Bob Massa has a new blog called, Ask The SEO Guru. Bob has been through hell and back in this industry. Don’t miss his blog.

“Fantomaster”, Ralph Tegtmeier, has recently brought FantomNews out of moth balls. “Fantomaster” is legendary. He and his team were cutting edge when knives and drills were needed to slap search engines around, but somehow, he managed to produce his products with class. Threadwatch got a reprieve when it was saved from drowning by Ralph and fans, who turned it into Threadwatcher.

San Jose SES

I leave for San Jose SES on Sunday. It’ll be my first visit to California and first conference I’m attending without my bodyguard guideperson husband. As a reporter for SearchEngineRoundTable, it will be my job to bring some of the conference experience to your corner of the world so you’re not left out. Our blogging schedule has been posted – Roundtable Coverage Schedule of the Search Engine Strategies San Jose 2007 Show.

I will be attending the Google Dance, looking for somebody to show me what all the fuss over this gig is about. I’ll be attending the SEO Womens Luncheon, praying I’m not kicked out because technically, I no longer do SEO. I work with them. I support them. But I’m not sure I deserve a chair at this limited seating event. I know I RSVP’d the WebmasterRadio.FM SearchBash but I never received any confirmation, so I have no idea if I filled out the form right and frustrating the usability lady is, well, we just won’t go there. I’ve caused enough trouble.

I would, however, like to know what mysterious thing you have to do to get into the so-called “private” parties. Obviously I need a hot date…someone who knows everybody and has been around for years and years.

Like I have.

When I Needed Help, Facebook Was There
SES Women's Luncheon Sponsored by One of Their Biggest Fans


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)