Every day another light bulb goes off in someone’s head when they wake up and realize that what they’ve been doing isn’t enough to count.

Once, when I watched SiteLogic’s Matt Bailey present to a search engine marketing conference audience what their optimized web pages sounded like to people who relied on Assistive technology to use the Web, I could feel the entire room change. He’d made his point. Poor SEO techniques could make web site pages completely unusable for people.

His presentation was about how to fix that problem.

I’m not sure where my friends’ passion for accessibility or usability comes from. I don’t know what hooked me either.

Joe Dolson is wrapped up in accessible design practices and when he writes in his blog or in the Usability/Accessibility forum at Cre8asiteforums, it’s clear he deeply cares about the end user experience. I don’t know why it matters to him, but we need people like him to keep teaching and reminding us what matters most.

My friend Elizabeth Able has intimate knowledge of the needs of disabled web users, and not just because her mother runs a school for the blind. Liz’s personal experiences and born intuitive insight make her a perfect advocate as a self employed web designer.

Today’s UPA Journal presents an article called, What is our role as Usability Professionals, by Silvia Zimmermann. She writes,

As Usability people we usually tend to focus on making things easier to use. To allow for good usability and an excellent user experience we integrate user centered design methods and standardized usability processes into our daily work. We are used to doing this; we advocate for it day after day; we even try to persuade our clients and the people around us to do the same because we have a strong belief in it. And without question, making things easier to use is an honorable thing to do, because it generally enhances the overall user experience.

It bothers me when I hear stories from software development companies who don’t have a usability specialist on hand or do user testing. There are other companies that budget in usability and accessibility but it’s all smoke and mirrors. They don’t actually implement the changes. Rather, it looks good to document that they tested a few things and called it a day.

I’m noticing more articles and blog posts from people who are becoming interested in how usable web design is the logical next step in marketing. It’s a bit of putting the cart before the horse, however.

When you build something to be accessed via the Internet, plan on optimizing for search engines and people at the same time.

Search engines don’t need your consideration as much as your family, friends and customers do.

The Rise, Fall and Rise Again of Threadwatch
Ohio or Bust


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)