SiteLogic’s Matt Bailey, while in Boston delivering a presentation at the Direct Marketing Association’s ACCM conference, managed to sum up three basic SEO truths (he calls them “mistakes”) into an article and as an added bonus, tossed in a 48 page power point presentation as well. He’s posted the whole party in The Basics of Search Engine Optimization.

I’d tell you what the 3 biggest SEO mistakes are that businesses make, but that would totally ruin the fun. Go see for yourself.

And Matt? You’re allowed to sleep once in awhile.

Jeff Horsager Wins Marketing Pilgrim SEM Scholarship Contest
Penalized at Digg For Hanging With SEO's


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)