As a judge for this contest, I couldn’t wait to see who won. Andy Beal has just released the results and standings of winning entrants for the SEM Scholarship Contest, worth $10,000 in prizes and cash. The winner is Jeff Horsager who wrote an article called Increase Conversion Rates with the Google Website Optimizer?

I can vouch that deciding was tough because I was tough on the entries. Andy’s announcement includes how each article ranked as far as traffic and popularity as a result of marketing and promotion efforts. They were, however, voted on the basis of content alone. Judges were not given access to analysis data.

I’m proud to say that Cre8asiteforums has donated $100 cash to the winner from our ad revenue, in our continued committment to supporting education for search marketing.

Delaware Valley and Beyond SEO's Gathering and Pics
Matt Bailey Presents Slide Presentation on Basic SEO and Summarizes Common Mistakes


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)