Not a walk in the park. Day 3 of the NYC SES conference is the day that a Women in SEO luncheon gathering took place a few blocks from the hotel. It was invite only, which meant I got to go because I’m a woman. Nothing else special. Like an engagement over TV or anything.

We beautiful women, about 35 of us, plus David Temple and Jim Hedger, who were there because they are men who have written pieces in honor of women (so has Danny Sullivan but he was understandably busy.) By the way, Mr. Sullivan is being interviewed behind me as I write this. Rand Fishkin is two chairs down, Barry Schwartz is on my right and his sidekick, Tamar, is on my left.

Hot News! Goodbye Teoma Algorithm, Hello Edison, Says

Jim Lanzone, CEO of, has confirmed with me that is working on Edison. Edison is the code name behind merging of’s two different search technologies they own, Teoma and Direct Hit.

See also: To Launch New Search Algorithm Code Named Edison

Other news:
The Top Ten Hottest Moms in Search Marketing were announced yesterday. I was shocked to find myself on the list. And very honored.

Wendy Piersall wrote:

Why is she hot?

Kim Krause Berg writes on one of the most prominent woman-authored SEO blogs at Cre8pc. She also writes for just about every other SEO publication on the planet, including Search Engine Guide, High Rankings, WebProNews, Search Engine Round Table and SearchNewz. She’s also one of just a few work at home moms who mixes SEO and family on her blog, which makes Cre8pc a must read for any mom who gets riled up about Google juice (like me!!)

More to come!

Click to view some pics by Tamar

Ms Dewey Charges Into SES Keynote Discussion
Looking Back at SES NYC 2007: Part One


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)