I’ve got a new idea for a website. For the past several weeks I’ve been scribbling pages of notes on site goals, value proposition, and all the things that I want to make it worthwhile, link worthy and fun for visitors. I have keywords, themes, purpose and plans, but no name for it.

After running through several days worth of names with keywords in it, and finding all the possible domains taken, I spent time finding words from other languages that might represent the site in a creative way. Every name I tried was not available for my new domain name.

Now I know why so many new sites have weird names, with one or two syllables and no obvious meaning unless you read the “About Our Name” page to find out. I went to the Urban Dictionary to try and make up words myself.

All of my made up word combinations were not available for purchase.

My son likes to make up words, and he had one the other day that seemed fun. I ran a domain search on it and yep. His made up word is not available for me to use.

The one word I liked the best is trademarked. Before I had even checked, my husband had shot out the perfect slogan for it. This is so frustrating.

How odd this is. For years I was razzed for “Cre8pc” not being a keyword logical domain. It was chosen in 1996, before keywords in domains became a golden rule.

Now I get to be different with permission and an excuse for class that says “But there wasn’t anything left.”

Ms. Dewey Meets the Geico Cavemen
Social Media Marketing and My Couch


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)