I’m fortunate that when I become busy and can’t write something worthy in my blog, I have good friends to introduce you to. This time, I have something to offer that’s helpful to those who want advice on starting a new website and something else for those who are light-years ahead of the game.
Yuri Filimonov has written Create a small business website on a small budget
I like checklists and articles that organize projects. That’s what Yuri does in his article. He links to affordable resources. He understands you may not have the skills to do everything yourself, and offers ideas on how to deal with that.
Yuri hits on the good stuff, including accessibility, usability, search engine marketing, template modification and optimization, linking and much more. He put some research into it and shares reputable leads to help get you going with confidence.
For those of you in the USA who were involved with the launch of Search Marketing Standard magazine, the free ride may be over. It’s time to officially subscribe. To learn more about them, here is reader feedback and their active Search Marketing Standard blog.
Hardcore folks interested in what makes humans tick when it comes to search and website usage will love this new book, due out in April 2007. It’s called Information Foraging Theory, written by Darwin Peter Pirolli. A peek into this book, called Book Preview: Information Foraging Theory, has this to say:
Most books on human-computer interaction (HCI) and usability give recommendations based on empirical research, guidelines fit to observed user behavior, and cognitive models after the fact. Peter Pirolli, the father of information foraging theory, has written a new book that models and predicts what users will do before they navigate a website. Using mathematical models of human behavior, Pirolli lays out the foundation of information foraging theory, a relatively new field based in part on optimal foraging theory in animals (Stephens & Krebs 1986). The result is a seminal work in Oxford University Press’ series on Human-Computer Interaction.
In case that sounds too complicated, this may spark your engine.
The book answers following questions that have vexed web developers for over a decade.
1. Why we abandon one website for another
2. Why a small decrease in “information scent” can exponentially increase search costs
3. How breakthrough discoveries occur
I may put this on my Amazon WishList, for my birthday in May.
How To Spend Our Money
Bruce Clay Inc. won some scholarship money from Cre8asiteforums and is looking for ideas on how to spend it. The beauty of their award is that they, like Search Engine College, chose to up the anty by targeting two students rather than one.
Because weâ€™ve always supported opportunities for search engine optimization education, weâ€™ve decided to match the money awarded to us in order to create an even greater opportunity for one deserving group or individual.
I’d write more, but my fingers are freezing. If you live on a nice warm island, could you send some of the heat to Pennsylvania? Thank you.