This is so wrong it screams to be talked about. Jennifer Laycock has been threatened with a lawsuit for using the phrase, “the other white milk” on a t-shirt. She has a variety of T’s that she sells at CafePress, promoting breastfeeding and issues surrounding it, like the right to breastfeed babies in public.

Who is feeling threatened by a mother who has helped raise awareness for breastfeeding and whose blog and t-shirts help raise revenue for a milk bank for infants?

The USA pork industry.

As per her blog entry, Overzealous Big Pork Stomps on Breastfeeding Blogger, Jen quotes parts of the letter she received from The National Pork Board.

“In addition, your use of this slogan also tarnishes the good reputation of the National Pork Board’s mark in light of your apparent attempt to promote the use of breast milk beyond merely for infant consumption, such as with the following slogans on your website in close proximity to the slogan “The Other White Milk.” “Dairy Diva,” “Nursing, Nature’s Own Breast Enhancement,” “Eat at Mom’s, fast-fresh-from the breast,” and “My Milk is the Breast.”

Since when is it okay for a law firm, representing Mr. Big Shot, to come down on a work from home mother with two small children who volunteers to raise awareness and funds for a segment in society that goes largely ignored?

They obviously have no clue that millions of infants are malnourished. Many don’t have mothers who are healthy enough to nurse them and can’t afford to buy formula. There are a zillion reasons why women breastfeed, nor not.

The other night, on USA TV, Diane Sawyer ran a special on children and poverty, featuring a city in New Jersey. One man was left alone to care his family. The wife “ran out” on him, leaving a bunch of kids, two of them still being bottlefed. He had no money for food for these babies.

No formula. No breastmilk bank like what Jennifer supports. No one dropping off formula for these babies. What did he do? He and his oldest son got dairy creamer packets from a resturant, tore them open and filled the bottles with the creamer. These babies drank coffee creamer.

This is what people do in America to survive.

I breastfed two kids because I could and wanted to. Many adoptive parents want to breastfeed their babies rather than give them formula. They turn to milk banks if one is nearby. Nursing moms in many countries and in many traditions nurse other mother’s children. It’s accepted practice and growing here in the USA because breast milk has antibodies and nutrients not found in formula. Some hospitals have mom’s come in to nurse newborns who are not their own children.

Babies born to addicted mothers deserve the chance to benefit from breast millk banks.

And let’s not forget that not all babies accept bottles. Many refuse plastic nipples, no matter how many ways they’re made. My son was one of them. He refused bottles, no matter what it was and what was inside it.

Now what I don’t get is how something like a meat trademark and supposed confusion between their “the other white meat” slogan and her “the other white milk” is something worth chasing a young mother after.

There was never a polite letter. Never a discussion. She was issued the threat from the start, with a letter presenting a long list of demands and insinuations that her t-shirts are porn related (read her post for more on this.)

For a t-shirt that has so far earned a total of $8 in revenue.

This is very wrong.

As a big boob momma who had no problem popping out a jug for a hungry kid in public and suffered the stares from people who think breasts are only for men’s magazines and Victoria Secret models, this just smacks of corporate bullying.

And for what?

Exactly how much damage was a t-shirt that earned $8, from a lactivist website that targets mostly women with babies who have no teeth to chew meat with yet, going to do to the pork industry?

How much money would a simple, polite, professional, respectful phone call to Jen have cost?

You’re welcome to join in or view the discussion at Cre8asiteforums – Jennifer Laycock Threatened With Lawsuit

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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

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